A really good safety video – How about "Dumb Ways To Die"?

I’m posting this in memory of discussions I’d share with an old friend. We called it, “Bob’s One Hundred and One Stupid Ways to Die”.

The music here was written by McCann’s John Mescall and Australian musician Ollie McGill from the band The Cat Empire and performed by Emily Lubitz of Tinpan Orange.

Can you believe this: The song has charted in nearly 30 countries and hit the top 10 on Apple’s Australian iTunes charts within a day of its release.

The video was created for Melbourne’s (Australia)  Metro Trains by advertising agency McCann Melbourne.

And the song is now stuck in my head… 


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